Search Engine Optimisation Sydney
Search engine traffic is the best source of online leads. Imagine being able to capture the contact details of people who are actively searching for your products or services. Not only are these people looking for you but they are often in the evaluation of options phase which increases the chance of converting them into a customer.
Developing an SEO Strategy and then mapping the tactics into an executable plan is essential if you want to succeed online. Digital Leads specialises in developing Search Engine Optimisation strategies across a wide range of business sectors including banks, insurance companies, pharmaceutical manufacturers and online shopping or ecommerce websites.
Our SEO Services are tailored to suit the unique needs of large scale ecommerce web sites, specialist niche websites or unique target markets.
For a website to be highly Search Engine-friendly there needs to be a harmonious balance between your technical infrastructure, the quality and formatting of your content (both on-page and off-page) and your internal and external link structure.
Once you get these elements working in together and your web pages will get to page one of Google and the other Search Engines… it's then merely a matter of time and investment.
Our SEO services include:
- Analysis: We review your website’s technical infrastructure including quality of coding, hosting environment and speed, IP address, keyword density, robots.txt file, sitemap structure and URL/filename naming
- Keyword research – are you targeting the right keyword phrases for your target markets? We make it easy for you to build these keywords in specific areas of your website
- Reviewing content of your site to ensure that it is presented in a way that both the Search Engines, and your site visitors, will find easy to understand • Link profile analysis - a review of your internal and external linking profile including relevancy/theme, quality and quantity and use of anchor text
- Conversion analysis – ways to improve the conversion of your traffic into higher enquiries, leads or online revenues
- Competitor analysis – determining what needs to be implemented to effectively compete in your market for your targeted key word phrases