Landing Page Design Sydney

Landing page design can make or break your online campaign. Maximise your Pay Per Click ROI with our landing page design and testing services.

There are four basic components to a successful web page design: Research, Design, Copy, and Testing and Modification. It is important to devote adequate resources to each component – they form a chain that is only as strong as the weakest link. For instance, if you fail to properly research your audience, then the greatest design will never be able to save the campaign.

Our landing page design process:

Research: Understanding the visitors you are targeting on a particular landing page is one of the most important elements in its success. We will sit down and talk to you about who you are targeting with this offer.
Graphics: Carefully chosen images will enhance the design of your landing page. A basic guideline is to use graphics and colors that are similar to, if not the same as, those used in any other promotional creative relating to your page. Changing the graphic approach and/or the color scheme with which your customer has become acquainted can cause confusion and lead the customer to click away.
Offer/Value Proposition: A value proposition is often misunderstood to be a single stated statement on a website (such as the tagline). However, successful companies are able to transcend their value proposition in the copy, the elements, the overall design of their landing page and campaign, and even the tagline. The value proposition will help establish trust and gives a sense of consistency throughout the page.
Give visitors what they are looking for: You also need to make sure that customers arrive at the exact information they expect. That's why it is important that your promotions lead visitors to relevant landing pages, and not the home page of your website. With only seconds to keep their attention, you cannot risk losing your customer’s focus by forcing them to search for the information they need from your home page.
Consistent message: A landing page’s design should match the related promotional creative as much as possible.
Remove distractions: Do not crowd your page – keep it simple. Even a common navigation bar, found everywhere else on your site, could undo a conversion by providing a means to click away from your page – consider removing the standard navigation bar on your landing page.
Keep it simple: Don’t ask too much of your visitors: The goal is to make the conversion as easy on the customer/lead as possible.
Build his or her trust: It’s always risky to enter into an online transaction with someone you don’t know. People may fear giving you money or their personal information because they don't know you. How can you get potential customers to trust you without ever meeting them? Trust is established through credibility.
Testimonials: Never underestimate the power of a strong, credible testimonial, but be sure they are concise and on point.

Contact us here for more information on how we can help you increase your online success.