Email marketing campaign not performing? Send it on Thursday instead

Are your open rates dropping, click rate going down? Try sending your email marketing campaign on Thursday. This was the result of a study carried out technology firm Responsys.

The company analysed what it said were a total of one billion email marketing messages, sent by 350 marketers in Australia.

Thursday was narrowly the day that delivered the highest open rate for emails, of around 22%. It is also the day when the most emails are sent. However, the day that delivers the highest click throughs once an email has been opened is Tuesday, with about a 9% click through.

Excluding the weekend, the days delivering the worst open rate are Mondays and Fridays. Friday also delivers the lowest click through rate.

The study, titled: The Big Australian Report. Also suggests that the last four quarters have all seen a noticeable decline on the email open rate on messages compared to 12 months before.

However, it also indicates that where messages are opened, the click through rate has actually increased slightly.

During the last year, the number of marketing emails sent is estimated to ahve gone up by a third, while the number of individual marketing campaigns has more than doubled, Responsys‘ report suggests.

The only down side of releasing this report is now everyone will send start sending their campaigns on a Thursday which will make it no longer ideal.

If you need any help with your email marketing campaigns in Sydney, check out our services here.