What is a landing page - 7 Steps to perfection

I always find it difficult to explain what I do, oftne I tell people I'm simply a web designer to keep it simple but lately many people have been asking me "what is a landing page"?

A landing page is a little bit like a mini website. You try to strip off as much navigation as possible in the hope that the visitor will perform the desired action. (such as fill in their details to become a lead, or buy something). Funneling people through landing pages also makes easy to track the ROI of campaigns. This is vital if you are spending money on PPC.

What makes for a good landing page?

Passing the Blink Test: Visitors can’t be forced to fill up a form or any such slot with their particulars; it is entirely up to their decision whether they will or not. Unless things are short, concise and look professional, it is going to confuse then all the more. It is thus important that things can be comprehended easily i.e. at the blink of an eye.
Keeping things simple: This is one of the primary things that can make or break a landing page. Anyone visiting the landing page has clicked some link or the other to get there; therefore, theory says: It’s an association of ideas that give some information regarding the preferences of the person who made it till this much. The factor generating an interest could be a whitepaper on widgets (or something else), which lets you know what other kinds of things the visitor may have some interest on. Deductive logic can arm the next move and keeping the questions arising from those deductions simple shall save your goose from being cooked and your reputation from being shot.
A short questionnaire: Nobody wants to go back to the school years when it comes to answering questions. A lengthy questionnaire makes people think hard on whether the time and energy investment will be worth the offer. Make it the way it’s going to make people fill things up instinctively.
Pics and the Blurbs: These two matter a lot, since people will be submitting personal information, often sensitive in nature. This is only possible if you have credibility. Credibility is the logo under use; it is the testimonials from the clients, so, unless these have a good visibility, chances are less that you might earn the trust of the visitors.
Simple is beautiful – This is the secret formula behind getting people right at the place where they are wanted. Distractions are the result of an overly designed page; unless things are kept lean and sharp, there stays a high tendency among people to hover out of the page.
Logical links - The landing page usually stays hyperlinked to offer button(s), but this should bear some (actually, a great deal of) logical relevance. A simple and bulleted list with good visibility that restates an offer and explains why it’s valuable will certainly ensure a prospect to know what they are getting exactly. That’s a qualified lead for the sales team.
Putting yourself in others’ shoes: You can’t offer the steak to your guest if you don’t like the taste; so before making a page online, find out if you will grab the offer and fill a related questionnaire. If you feel comfortable (and honestly), chances are it will click for others too. Then you may go for the testing phase but not any before.

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